NCiM provides in-store consumer promotion solutions to manufacturers, agency partners, and retailers in multiple classes of trade, including grocery, club, mass merchandisers, drug, and convenience stores. We tailor our resources to our clients needs and deliver measurable results in real time.







As the center of your direct retail marketing universe, NCiM is the only company that can link retailers, brand dollars, account-specific dollars and local/regional promotions. This efficient, new marketing paradigm maximizes resources to increase the success of in-store activities.

Benefits of our retailer programs:
  • Increased sales via the speedy flow of information, quicker forecasting, heightened shopper enthusiasm and the incorporation of private label goods at every opportunity.
  • Reduced costs through the administrative efficiencies generated by our direct work with retail management and our ability to serve as a one-stop resource.
  • Enhanced store image as a result of our demonstrators' professional appearance and demeanor.


NCiM delivers nationwide coverage of direct retail marketing programs, with meticulous coordination at the local level. We specialize in the development, coordination and execution of in-store sampling campaigns. And, as part of our total solutions package, we provide integrated services that include merchandising, mystery shopping and event marketing.

Benefits of our manufacturer programs:
  • Cost savings through the consolidation of all aspects of your direct retail marketing programs, eliminating the unnecessary and costly layers associated with third-party management.
  • Increased sales and sell-through generated by our quality presentations, results-driven programs and ability to maximize the local impact of national promotions.
  • Retailer support/buy-in driven by our expertise that is the result of our longstanding, exclusive relationships with leading chains.
  • Access to accurate information via our online reporting system that provides detailed and comprehensive accounts of program performance.


iN-Store Marketing (iSM) is a division of New Concepts in Marketing which has provided retail solutions for over 18 years. The same principles that established NCiM as the leading in-store promotion company have guided the success of iSM. iSM works on the basis of understanding the customer's needs, being flexible and easy to work with, and guaranteeing satisfaction.

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